C to C
Consumer Packaged Goods (CPG) industry professionals can take control of the new product development process and find out how to build a better strategy from Conception to Consumption (C to C).
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Episodes
Tuesday Dec 22, 2020
Tuesday Dec 22, 2020
In this episode of CtoC we sit down with Co-Founder and CEO of Hoplark HopTea Dean Eberhardt and discuss what it takes to stand out in the beverage industry in terms of innovation.
Wednesday Nov 18, 2020
Wednesday Nov 18, 2020
In this episode of CtoC I sit down with Managing Partner Kim Essex from Ketchum and discuss consumer permission in new product development.
Tuesday Oct 27, 2020
Tuesday Oct 27, 2020
In this Episode of CtoC I dive in deeper about how to find space in a jam-packed Category with special guest Suzie Yorke.
Tuesday Sep 15, 2020
Tuesday Sep 15, 2020
In this Episode of C to C we sit down with CEO Riana Lynn of Journey Foods and discuss what Cloud and AI can do for innovation.
Monday Aug 31, 2020
Monday Aug 31, 2020
In this episode of C to C Gary Nowacki sits down with CEO Eran Blachinsky from Better Juice and discusses his newest invention that can take 80% of sugar out of juices.
Wednesday Jul 29, 2020
Wednesday Jul 29, 2020
In this episode of C to C, we sit down with Barb Stuckey, the President and Chief Innovation Officer of Mattson, to discuss the current state of new product development in the food, beverage, and CPG industries, and to obtain her guidance on how to successfully drive future innovation.
Monday Jun 15, 2020
Monday Jun 15, 2020
In this episode of C to C we sit down with the former Vice President of Product Development, Paul Neumann, from Califia Farms and discuss how to build a brand that can be used and thought of in multiple categories.
Friday May 29, 2020
Friday May 29, 2020
In this episode of C to C we sit down with the VP of innovation Greg Kean from The Wellness Pet Company (formally WellPet), and discuss how pet food is evolving with consumers today.
Thursday Apr 23, 2020
Thursday Apr 23, 2020
In this episode of CtoC we sit down with Author, Professor, and Founder Barry Nalebuff and discuss what it takes to create a stand out brand in the beverage industry.
Friday Mar 06, 2020
Friday Mar 06, 2020
In this episode of C to C we sit down with the founder of Ocean Hugger, David Benzaquen, and discuss a new era of plant-based foods specifically seafood.